Telecom Should Be Joyful: Martina Klingvall's Call to Action at MWC Barcelona 2025
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At the MVNO Summit during MWC Barcelona 2025, TelnessTech CEO and founder Martina Klingvall delivered a keynote that resonated deeply with telecom professionals, innovators, and operators worldwide. Her session, titled “Telecom Should Be Joyful – Why Is It So Difficult?”, challenged the status quo and offered a transformative vision for the industry.
Breaking Free from Legacy Constraints
Martina opened by addressing the persistent issues plaguing the telecom sector: outdated systems, fragmented infrastructures, and a lack of user-centric design. She emphasized that these challenges have long hindered innovation and customer satisfaction. Drawing from her experience at Telenor, she highlighted the inefficiencies and frustrations inherent in traditional telecom models.
“We’re still selling telecom like it’s 1995,” Martina remarked, underscoring the urgent need for modernization.
Introducing Seamless: A New Paradigm
Central to her keynote was the introduction of Seamless, TelnessTech’s flagship platform. Designed as a comprehensive, cloud-native BSS/OSS solution, Seamless empowers MVNOs, MNOs, and enterprises to launch and scale digital-first mobile offerings swiftly and efficiently.
Martina detailed how Seamless enables:
Rapid deployment of services in weeks, not years
Enhanced customer experiences through automation and self-service
Significant reductions in operational costs
By eliminating complexity and fostering agility, Seamless positions telecom providers to meet evolving customer expectations and market demands.
A Vision for a Joyful Telecom Experience
Martina’s message was clear: telecom should not be a source of frustration but a seamless, enjoyable experience for users. She called upon industry stakeholders to embrace innovation, prioritize customer-centric design, and move beyond legacy systems.
“If Klarna can revolutionize banking, Seamless can do the same for telecom,” she asserted, drawing parallels between fintech disruptions and the potential for transformation within telecom.
Looking Ahead
Martina’s keynote at MWC Barcelona 2025 served as both a critique of current industry shortcomings and a hopeful blueprint for the future. With solutions like Seamless, TelnessTech is leading the charge toward a more efficient, user-friendly, and joyful telecom landscape.
For those ready to break free from the constraints of traditional telecom and explore what Seamless can offer, we invite you to connect with us.
Let’s build the future of telecom—together.