Recently we looked into the dynamics shaping the future of telecoms. One of the findings is that most people in the industry are in denial about the relationship they have with their customers.
Our research showed that the majority of the telecoms executives (97%) say their customers are loyal to their brand, but 75% of young consumers are planning to switch provider soon.
Traditional telcos are falling behind other technology sectors, customers are becoming totally disengaged, and sweeping change is needed urgently. That's why we’re calling for a total revival in how the industry operates and delivers services to customers: a telecoms renaissance.
This report is for anyone in the telecoms sector responsible for growth and innovation.