Telness Tech appoints Filip Askviken, as Head of Product
Former e-commerce and adtech entrepreneur, Filip Askviken, will lead on Telness Tech as Head of Product
Stockholm 11th Mar 2022: Telness Tech, emerging ‘teltech’ start up transforming the telecoms sector, today announces former e-commerce and ad tech entrepreneur, Filip Askviken, as Head of Product.
Askviken’s appointment comes on the heels of the company's growth, and will ensure they maintain and grow its position as an innovator and leader in the communications space, both at home in Sweden and globally.
Askviken has had a long career in various tech companies, most notably within e-commerce and adtech. In 2013 he founded Metapic, an influencer affiliate marketing business that was later sold to Tradedoubler in 2017. Askviken looks at things from both a commercial and a technical perspective, and has been responsible for managing large teams all over Europe. He’s also part of the Jury of Venture Cup and was previously Chapter Director of Startup Grind Gothenburg.
Jonas Cedenwing, CEO and co-founder of Telness Tech, said: “The telecoms and communications spaces are undergoing massive disruption. We need to ensure we offer products that solve the communication needs of today, and that we’re preparing for the future too. The market is constantly changing, behaviours are adapting and there’s a massive increase in competition both from incumbent players and tech companies such as Zoom.”
“For this reason, I’m very pleased to announce that we have hired a Head of Product to spear-head our product development. With years of experience in changing various industries from the ground up and building products from zero to hundreds of thousands of users, Askviken enters at a crucial time where our initial traction has propelled us into greater demand. This role will help us meet increased competition and changing customer needs.”
Filip Askviken, newly appointed Head of Product at Telness Tech, said: “Telness Tech has made a big name for itself in the Swedish telecommunications space in a short space of time by going against the status quo. I’m looking forward to building their position in Sweden and internationally by ensuring we meet not only the customer needs of today, but those of the future.”
“We operate in a huge space with a need for digitalisation and improved user experience. Legacy systems have made slow technical progress. This in combination with more complex products and selective customers have given regular telecom players a bad reputation. We will continue to build first ranking user experiences, and scale those to help telecom players and their end customers do the same.”